ED IMPORTS LTDA ("ED Imports," "we," "us," or "our"), registered under CNPJ 48.313.406/0001-50, is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, store, share, and protect your data when you visit our store, use our website, make purchases, or interact with our services and communications.
We comply with the Brazilian General Data Protection Law (Lei Geral de Proteção de Dados — LGPD, Law No. 13,709/2018), the Brazilian Consumer Defense Code (CDC, Law No. 8,078/1990), the E-Commerce Decree (Decreto No. 7,962/2013), and applicable regulations governing retail commerce and imported goods in Brazil.
Company: ED IMPORTS LTDA
CNPJ: 48.313.406/0001-50
Address: R. Luiz José da Silva, 26, Brasília, Nossa Senhora da Glória – SE, 49680-000, Brasil
Contact: contact@edimports.com.br
We may collect the following categories of personal data depending on how you interact with us:
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full name, CPF, date of birth | Purchases, invoicing, loyalty program |
| Contact Data | Email, phone, address | Communication, delivery, support |
| Financial Data | Payment method, installment plan, transaction records | Payment processing, financing |
| Purchase Data | Items purchased, sizes, preferences, order history | Service, loyalty, recommendations |
| Technical Data | IP address, browser, device information | Security, website analytics |
| Preference Data | Style preferences, wish lists, size profiles | Personalization, marketing |
Size & Style Profiles: When you provide sizing information or style preferences (in-store or online), this data is stored in your customer profile to improve your shopping experience and provide personalized recommendations. You can request to view, update, or delete this profile at any time.
Sales & Orders: To process purchases, manage payment installments, issue invoices (Nota Fiscal), handle returns and exchanges under the CDC's consumer protection provisions, and maintain your purchase history.
Personalization: To provide style recommendations, size-appropriate suggestions, and curated product alerts based on your preferences and purchase history.
Loyalty Program: To manage your VIP membership, track points or reward balances, provide early access to new arrivals, and send exclusive member offers.
Communication: To send order confirmations, and with your consent, new arrival notifications, seasonal lookbooks, promotional offers, and event invitations.
Legal Compliance: To comply with tax obligations (Nota Fiscal issuance), consumer protection regulations, customs and import documentation requirements, and other applicable Brazilian laws.
Security: To detect and prevent fraudulent transactions, protect against unauthorized access, and ensure the security of payment processing.
In accordance with Article 7 of the LGPD, we process your data under the following legal bases:
Contract Performance: For processing purchases, managing delivery, handling returns and exchanges, and fulfilling obligations under the sale agreement.
Legal Obligation: For Nota Fiscal issuance, tax compliance, import documentation, consumer protection record-keeping, and regulatory reporting.
Consent: For marketing communications, personalized recommendations, loyalty program enrollment, size/style profile creation, and non-essential cookies.
Legitimate Interest: For fraud prevention, service improvement, basic analytics, and customer relationship management, provided these do not override your fundamental rights.
We do not sell, rent, or trade your personal information. We may share data only under these circumstances:
Payment Processors: Secure payment gateways and financial institutions for transaction processing and installment plans in compliance with PCI-DSS standards.
Delivery Partners: Logistics companies that handle product shipping, receiving only the information necessary for delivery (name, address, contact).
Service Providers: Trusted third parties assisting with website hosting, email communications, CRM systems, and social media management, bound by data protection agreements.
Legal Authorities: When required by law, court order, or governmental authority, including tax reporting, customs authorities, and consumer protection agencies.
All third-party providers are carefully vetted and contractually required to maintain appropriate security measures in compliance with the LGPD and applicable regulations.
We retain your personal data only for as long as necessary:
Purchase & invoice records: Minimum 5 years (tax legislation). Customer account & loyalty data: Duration of active relationship plus 5 years. Size/style profiles: Until you request deletion or account closure. Marketing consent: Until withdrawn. Exchange/return records: 5 years from transaction date. Website analytics: Maximum 26 months in aggregated form.
Upon expiration of retention periods, data is securely deleted or irreversibly anonymized.
Under the LGPD, you have the following rights:
Confirmation & Access: Confirm whether we process your data and access a copy of it.
Correction: Request correction of incomplete, inaccurate, or outdated data.
Anonymization, Blocking, or Deletion: Request anonymization, blocking, or deletion of unnecessary or excessive data.
Data Portability: Request transfer of your data in a structured format.
Consent Withdrawal: Withdraw consent at any time, including unsubscribing from marketing and opting out of the loyalty program.
Profile Deletion: Request deletion of your size/style profile and personalization data at any time.
Objection: Object to processing based on legitimate interest.
To exercise these rights, contact us at contact@edimports.com.br. We will respond within 15 business days.
Our website may use cookies and similar technologies:
Essential Cookies: Required for website functionality, shopping cart, and secure checkout.
Analytics Cookies: Help us understand browsing patterns and popular products to improve your shopping experience.
Preference Cookies: Remember recently viewed items, wish lists, and display preferences.
Marketing Cookies: Used to deliver personalized fashion recommendations and retarget promotions, activated only with your explicit consent.
You can manage cookie preferences through your browser settings at any time.
We implement comprehensive security measures including SSL/TLS encryption for all website transactions, PCI-DSS compliant payment processing through certified gateways, role-based access controls limiting data access to authorized personnel, encrypted storage for financial and sensitive personal data, regular security assessments, and employee training on data protection and customer confidentiality.
Financial data such as credit card numbers is processed exclusively by PCI-DSS certified payment partners and is never stored on our own systems.
As an importer of fashion products, certain business operations may involve international partners. If your personal data is transferred outside of Brazil (for example, through cloud hosting, analytics services, or communication platforms), we ensure appropriate safeguards per Chapter V of the LGPD, including standard contractual clauses, adequacy decisions by the ANPD, or your explicit consent. Product import operations involve commercial data only and do not require transfer of customer personal data to international suppliers.
While our store may carry products suitable for younger audiences, online purchases and account creation require adult authorization. We do not knowingly collect personal data from individuals under 18 without parental or guardian consent. If we become aware that data from a minor has been collected without proper authorization, we will take immediate steps to delete it in compliance with the LGPD and the Statute of the Child and Adolescent (ECA).
We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. Significant changes will be communicated through our website, email, social media, or in-store notices. The "Last updated" date will always reflect the most recent revision.
For privacy questions, data rights requests, or profile management:
ED IMPORTS LTDA
R. Luiz José da Silva, 26
Brasília, Nossa Senhora da Glória – SE, 49680-000, Brasil
Email: contact@edimports.com.br
CNPJ: 48.313.406/0001-50
You also have the right to file a complaint with the Brazilian National Data Protection Authority (ANPD — Autoridade Nacional de Proteção de Dados) at www.gov.br/anpd if you believe your data protection rights have been violated.